eLLMo AI <> Brilliant Earth
Brilliant Earth: Leading the Agentic Commerce Revolution
The future of luxury jewelry shopping is here: where AI agents help customers navigate your complex catalog with confidence, and your brand emerges as the authoritative voice across every platform.
Context
The Convergence Creating Your Opportunity
Complex Catalog Reality
Setting + diamond combinations, lab-grown filters, delivery windows, and ethical sourcing details create decision paralysis for customers navigating thousands of permutations.
Shopify Migration in Progress
Your platform transition presents a unique window to add an agent-ready layer without disrupting core operations or requiring heavy technical lift from your team.
Reputation Challenge
Reddit and scattered reviews dominate LLM responses to "Is Brilliant Earth legit?"—while your authoritative content and ethical leadership remain underutilized by AI systems.
Rise of AI Agents + Google UCP
ChatGPT, Gemini, and Perplexity are becoming shopping assistants. Google's new Universal Commerce Protocol makes agent-driven purchases seamless across ecosystems.
Problem
The Current State: Frustration and Inaccuracy in Natural-Language Shopping
Customer Query: "Small gold hoops for sensitive ears under $400, second piercing, not heavy"
BrilliantEarth.com: High Friction
BrilliantEarth.com: Slow (8 minutes), unhelpful = frustration, high friction. Purchase intent is present but not successfully assisted
ChatGPT: Data Inaccuracies
ChatGPT: Significant data inaccuracies = Mistrust, frustration. Missed conversion moments in the decision-to-purchase handoff
Our Solution
eLLMo AI Solution: Accurate, Fast, Helpful.
Intent > Optimize the path > Purchase. Always On Brand.
Demo 1: Customer Query (solution to previous slide query)
"Small gold hoops for sensitive ears under $400, second piercing, not heavy"
Demo 2: Customer Query (additional longer, complex query handled)
"Find sustainable green diamond earrings for a wedding, not too long, under $3k, yellow gold, comfortable backs."
What You'll See
  • Real-time navigation of product complexity
  • Seamless handoff to checkout—works with Shopify today, UCP-compatible for Google ecosystem tomorrow

This isn't scripted theater—it's a fully functional AI agent understanding your catalog's real attributes, constraints, and business logic in natural conversation.
Demo Videos
Live Demos
Customer Query: Small gold hoops for sensitive ears under $400, second piercing, not heavy
Customer Query: Find sustainable green diamond earrings for a wedding, not too long, under $3k, yellow gold, comfortable backs.
Agentic Commerce Hub
The eLLMo Product Graph
We model your products as a structured knowledge graph—capturing attributes, compatibility rules, delivery logic, and ethical certifications. This becomes your single source of truth for both humans and AI agents.
Every setting-diamond combination, every lab-grown filter, every delivery constraint exists as queryable, understandable data that agents can reason about naturally.
Universal Protocol Exposure
That single graph connects to:
  • Anthropic's Model Context Protocol (MCP)
  • Google's Universal Commerce Protocol (UCP)—allowing Gemini-driven purchases across the Google ecosystem
  • OpenAI's Agentic Commerce Protocol (ACP)—making ChatGPT a Brilliant Earth expert
One source of truth → instantly usable by every major AI platform and third-party shopping agent.
Key Features: URL Intelligence
The URL Intelligence turns your ecommerce site into an AI-ready storefront. Every URL gets evaluated across reachability, semantic content, structured data, and performance, scoring each page with an Agent Readiness Score so you know exactly how Search and Answer Engines understand your content.
This includes Product level URL semantics for URL and image assets. Every product URL gets analyzed for semantic match and answer engine discoverability, while every product image gets optimized alt text that helps AI systems understand and cite your products accurately.
Key Features: Product Intelligence
The Product Intelligence turns your product pages into a searchable, AI-ready catalog. Every product detail page and inventory listing gets automatically extracted and semantically enriched, with AI pulling names, descriptions, prices, images, specifications, and structured data into a centralized catalog that powers conversational storefronts and AI discovery.
Reputation Intelligence
Controlling Your Narrative in LLM Answers
The Problem Today
When someone asks an AI "Is Brilliant Earth legit?" or "Why are Brilliant Earth delivery times long?", LLMs overwhelmingly cite Reddit threads, scattered BBB reviews, and Trustpilot over your own authoritative content.
Your ethical leadership, certifications, and supply chain transparency—the very differentiators that define your brand—are underweighted in AI responses.
Source Analysis
We X-ray which sources LLMs rely on for queries about your brand, revealing citation patterns across ChatGPT, Gemini, and Perplexity.
Content Optimization
Strategic schema markup and content updates that make BrilliantEarth.com the authoritative source—especially around delivery expectations and ethical sourcing.
Monitoring Dashboard
Track how your brand is represented in LLM responses over time, with alerts when negative narratives gain traction in AI training cycles.
Why This Matters: The Agent Shopping Shift
1
Today's Reality
Customers search Google, browse your site, get overwhelmed by options, abandon cart. Conversion rates suffer from decision paralysis.
2
Emerging Behavior
Shoppers ask ChatGPT or Gemini for recommendations. AI agents become trusted advisors, but lack access to your authoritative data and inventory.
3
Near Future
Agent-assisted commerce becomes standard. Brands that aren't agent-ready become invisible to this high-intent, AI-mediated traffic.
4
Brilliant Earth Leadership
Your catalog is natively understandable by all major AI platforms. You capture agent-driven demand while competitors scramble.
Why eLLMo: Your Strategic Advantage
No Platform Disruption
eLLMo sits alongside Shopify and your APIs as a complementary layer. Your migration continues unaffected. No replatforming, no core system changes.
Protocol-Agnostic Future
As new agent platforms and checkout protocols emerge, your product graph adapts instantly. One integration, infinite reach.
Minimal Internal Lift
We handle the complex agent orchestration, automatic content deployments, protocol compatibility, and LLM optimization. Your team focuses on core business.
Category Leadership
Be the first luxury jeweler shoppers can buy from via ChatGPT, Gemini, or any AI shopping assistant—before your competitors understand the opportunity.
Thank You
Ready to lead the agentic commerce revolution?
Email: contact@tryellmo.ai
Schedule a meeting